By now, most people realize how important it is to leverage search engine optimization and social media marketing as part of their web design. However, as powerful as SEO and SMM are for successful graphic design on the Internet, it is important to remember that it is never a one-time deal.
Too many people think that once their website appears at the top with search engine optimization that their work is done. Some companies start up accounts with a social media marketing plan and think that is enough. Unfortunately, SEO and SMM must be constantly maintained in order to stay relevant.
When it comes to SEO web design, search engines do keep track of how often pages are updated when calculating their results. Therefore, it is important to keep the content and graphic design refreshed. This can be done by adding new pictures and news updates. Many websites include blog sections as well.
In terms of SMM, connection is everything. People use social media consistently, so if your account is not updated frequently, you will lose followers rapidly. This is why you should make sure your accounts are updated once or twice a week with fun tidbits or relevant news.